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THE GEARTRENDS® FITNESS SUMMER 2006 MAGAZINE
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Welcome
to the GearTrends® Fitness Summer 2006 Magazine -- issued
to the trade August 2006. As a GearTrends® website
visitor – you
now have direct access to the same market-leading editorial, feature
articles and product information that industry professionals have come
to rely on.
To maintain the quality that our readers and members have come to expect in GearTrends® publications, we are providing all magazines only in high quality Acrobat PDF format. (You can download the FREE Acrobat Reader here) |
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TOC | PUBLISHERS CORNER | CONTRIBUTORS
12 BRACE YOURSELF | SPECIAL REPORT
After witnessing the devastating results of events like Hurricane
Katrina, manufacturers and retailers need to focus now more than ever
on preparing their businesses to survive a future calamity.
20 STRETCHING THE IMAGINATION | STRETCHING
Despite being a vital part of the triangle of balanced fitness, stretching
and flexibility are hard concepts to promote and sell. Learn what
makes the market tick, what products are available, and how to relay
the message of flexibility to customers.
24 BALANCING ACT | MARKETING
If done correctly, product packaging can act as a silent salesperson,
offering vital information for customers facing overwhelmed, underinformed
or MIA sales staff. Is yours getting the job done?
28 STORES WITH MORE | MERCHANDISING
Four fitness specialty retailers talk about how they remodeled their
stores to be more contemporary, inviting and pleasant places to
shop, not only appealing to women but also to men. The result?
Increased sales.
34 ON A ROLL | INDOOR CYCLES
Indoor cycles have been a hit in health clubs for more than a decade,
and now cycle manufacturers are shifting gears to make inroads in
the home market.
38 PATH TO CHANGE | SPECIAL FEATURE
If a customer walks into your store, you may assume he or she is ready
to buy, but that may not be the case. Learning about psychologists’
Stages of Change theory may improve your sales technique and help
you win customers for life.
42 ALL SHOOK UP | VIBRATION TRAINING
With dramatic claims and shaky scientific proof of its benefits, whole
body vibration equipment could be used to exploit the desperate,
gullible, lazy or uninformed. GearTrends® looks at the controversial
world of vibration training to see what’s shaking.
2006 SNEWS® FITNESS RETAILER SURVEY
A summary of our survey where fitness retailers rate
the best, worst, growing and slumping of
2005. Find complete results and analysis at
www.SNEWSnet.com/surveys.
2006 FITNESS PRODUCT ZONE
Featuring new treadmills, elipticals, weights, Nordic walking poles, functional trainers, and other fitness products from Accell Fitness, Tunturi, Bremshey, Exel, Diamondback Fitness, Iron Grip, Life fitness, Precor, SportsArt Fitness, SNEWS®, and Vision Fitness.
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