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THE GEARTRENDS® FITNESS SUMMER 2007 MAGAZINE
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Welcome
to the GearTrends® Fitness Summer 2007 Magazine -- issued
to the trade July 2007. As a GearTrends® website
visitor – you
now have direct access to the same market-leading editorial, feature
articles and product information that industry professionals have come
to rely on.
To maintain the quality that our readers and members have come to expect in GearTrends® publications, we are providing all magazines only in high quality Acrobat PDF format. (You can download the FREE Acrobat Reader here) |
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12 ALL THE STORE’S A STAGE | SPECIAL REPORT
In the future, specialty retailers are going to have to create an
interactive community, rather than just hawk product. Learn what it
will take to make your store an inviting destination.
18 MEASURING UP | ACCESSORIES
Like electronic scorecards, techno gadgets are keeping fitness enthusiasts
of all levels in tune with their bodies and workout progress.
22 LINE OF ATTACK | BUSINESS TOOLS
Thinking of selling your business? Our expert offers advice on formulating
and executing a strategic exit plan.
24 GOING GREEN | GREEN SCENE
More than eight in 10 people said that the environmental record of
a company factors into whether they’d buy its products. With stats
like that, it’s time the fitness industry went green. Find out how.
28 CLEAN UP YOUR ACT | MERCHANDISING
Part II in our continuing series on outdoor pioneers looks at the pool of design, manufacturing and retail talent that emerged between thelate 1950s and late 1970s.
30 GLASS CEILING IN AN IRON WORLD | SPECIAL REPORT
Add-on sales gone cold? Set up a section of ski tuning accessories and enjoy the sweet turns.
36 CONFIDENTIAL CONUNDRUM | LAW REVIEW
If you think those confidentiality statements at the bottom of emails
will protect you, think again. Hear what the courts have to say.
38 TAKE THE A-TRAIN | CARDIO EQUIPMENT
More outdoor companies are investing in field merchandisers to assist retailers with product presentation and building brand image.
42 2007 SNEWS® RETAILER SURVEY
Find out what retailers are saying about their business
in our annual survey summary. Complete results
and analysis are available at www.snewsnet.com/surveys to SNEWS® subscribers.
45 2007 EXPO PLANNER
BROUGHT TO YOU BY HEALTH+FITNESS BUSINESS EXPO.
Your official planner for the Health+Fitness Business
Expo in Denver, this supplement has all you need to
know for the Aug. 2-4 event. Don ’t leave home without it.
57 THE PRODUCT ZONE
Get the lowdown on the latest products
hitting the trade show circuit this season.
PUBLISHERS’ CORNER
Remember to catch some downtime in today’s distraction derby.
CONTRIBUTORS
Meet the dedicated staff that makes the cogs move at GearTrends®.
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