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14 INDUSTRY TRAILBLAZERS | OUTDOOR HISTORY
Part 1 in a continuing series. Before there was a multi-billion dollar outdoor industry, these pioneers
combined their passion and ingenuity to improve the way we explore...George Rudolf, Gerry Cunningham, Larry and Alice Holubar, Dick Kelty, George Lamb, Eddie Bauer, Lloyd Anderson, Leon L. Bean, and Colin Fletcher.
20 BIONIC BODIES | APPAREL Is “body mapping” just the latest hype from the apparel
marketing department or a legitimate concept to make us
faster, stronger, better than we were before?
28 MERCHANDISING Pointers to help you make the most of glass display cases.
32 CAMPING DELIGHTS | HARDGOODS Whether you are car camping or in the backcountry, ease and comfort
still are tops in gear, including the latest in stoves, backpacks, tents and bags.
40 MEETING OF THE MINDS | PADDLESPORTS Folks agree that we’re swamped with too many paddlesports trade
groups. But can people agree on a fix? TAPS, PPA and paddlesports
companies are discussing options, including the formation of an all-new
trade association.
46 PUTTIN’ ON THE SPRITZ | SKINCARE A spa in the backcountry? Hey, it’s no longer just a dream. Sunscreen companies
offer all kinds of lotions and trailside skincare. Plus, a few cautionary
words about the continued growth of skin cancer.
62 LIGHT IS RIGHT | CLIMBING MARKET Climbers don’t always like to shave, but they love shaving weight. For
this season, equipment makers have focused on lightening the load.
72 IPOD EFFECT | TECHNOLOGY Apple’s iPod is affecting society like few other products have in our
time. We take stock of how the iPod is altering the way we
design and market outdoor gear and ponder its future influence.
76 SILVERWEAR | FABRICS & FIBERS Not too many things placed on the dinner table also belong in your
underwear. But silver’s more than a pretty metal. It’s a first-class
bacteria killer now used as an antimicrobial in apparel and footwear.
84 ARE WE THERE YET? | ELECTRONICS Tracking speed and distance can be a guessing game, but the latest
pedometers and other electronics have made big strides with some
trick new features and some accuracy.
90 STRIKING A BALANCE | TRAVEL Tread carefully. That’s the message one adventure travel insider has for
his industry, which is trying to grow while still protecting fragile cultures
and environments.
94 THE PRODUCT ZONE Featuring new products from AmeriBag, Atlas Snowshoe, Granger's, Baffin, Bemis, Buck Knives, Camelbak, Therm-A-Rest, SealLine, Coghlan's, Coleman, Consoltex, Dunham, Duofold, ExOfficio, Bridgedale, Garmont, GCI Outdoor, GoLite, Gregory, Hilleberg the Tentmaker, Horny Toad, Inov-8, ITW Nexus, Kinesys, Komperdell, Leki, Marmot, Merrell, Nalgene, Nikwax, Outdoor Research, Red Ledge, Spenco, The North Face, Timberland, TrailFlex, Tubbs Snowshoes, Adidas, Gore-Tex, Arc'Teryx, Pearl Izumi, and Woolrich.