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THE GEARTRENDS® OUTDOOR SUMMER 2007 MAGAZINE
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Welcome
to the GearTrends® Outdoor Summer 2007 Magazine -- issued
to the trade August 2007. As a GearTrends® website
visitor – you
now have direct access to the same market-leading editorial, feature
articles and product information that industry professionals have come
to rely on.
To maintain the quality that our readers and members have come to expect in GearTrends® publications, we are providing all magazines only in high quality Acrobat PDF format. (You can download the FREE Acrobat Reader here) |
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14 THE GOOD REP | SPECIAL FEATURE
Reps play a starring role in the outdoor market, but they’re receiving
little applause. Some say reps are performing poorly, while others say
reps are overwhelmed. As business becomes more complex, we’re
redefining what it takes to be a “good” rep.
22 LINE OF ATTACK | BUSINESS TOOLS
Thinking of selling your business? Our expert offers
advice on formulating and executing a strategic
exit plan.
26 RECREATION REBIRTH | PADDLESPORTS
Easy-to-handle recreation kayaks are bringing new
blood into the paddlesports market.
32 MERCHANDISING TIPS
Freshen up your store with these helpful hints
for cleaning and organizing.
36 MAKE A PREDICTION | WEATHER INSTRUMENTS
Don’t trust the TV weather report? No problem. The latest weatherreading
gadgets can help you produce your own forecast.
40 BUILDING FOR THE FUTURE | GREEN SCENE
Half-Moon Outfitters in South Carolina stands at the leading edge of the
retail green building movement, and its new distribution facility offers
a solid example of what it means to build for our planet’s future. Plus,
a look at REI’s commitment to green building.
46 ROCK ON | CLIMBING
Who rules the roost in the rock climbing shoe market? We look at
who’s topped out, who’s on the way up and who’s taken a fall.
53 SUPPLIER RESOURCE DIRECTORY | SPECIAL SECTION
Check out the latest products from industry suppliers with a detailed
overview of materials and characteristics.
62 THE HEAT IS ON | STOVES
More outdoor companies are investing in field merchandisers to assist retailers with product presentation and building brand image.
68 INDUSTRY TRAILBLAZERS | OUTDOOR HISTORY
Part III in our continuing series on outdoor
pioneers looks at the entrepreneurs who forged their way into the
industry during the 1960s and 1970s.
78 FIELD OF VIEW | BINOCULARS
Selling binoculars in your store just got easier with this handy primer
on features and buying tips.
82 SUSTAINABLE MARKETING
Learn how to prevent consumer confusion over
green marketing messages.
87 THE PRODUCT ZONE
Stay ahead of the crowd by being the first to
see the latest products hitting the trade show
circuit this season.
THINK ON THIS
As sustainable business practices hit the mainstream,
the outdoor industry continues its push.
CONTRIBUTORS
Meet the dedicated staff that makes the cogs move at GearTrends®.
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